Digital Marketing Glossary

Digital Marketing Glossary

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If you’re reading this, first of all, congratulations on taking a step towards a more educated marketing approach.  You’re my kind of people. Whether your purpose is to be more educated when interviewing the right digital marketing agency, or to pull up your sleeves and perform some DIY fixes, I genuinely hope this adds some value to your business.  I’ve outlined the purpose, use and a little bit of “why” below.  Cheers!

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The purpose of this dictionary is pretty self explanatory-- to be a dictionary for digital marketing jargon.  But let’s talk benefits instead of features; and by the way, if you don’t know the difference there, let’s definitely talk about your marketing message. The benefits of this product allow you to not only decipher your digital analytics, it gives you a basis to get more information from potential service providers.  The more you know, the better you can do or hire. Shameless plug, we do offer coaching services.

How To Use:

Please note, this is a working document.  So if you have downloaded it on our site, you can always refer back to the latest version using the link within the document.  The best way to view this document is through that link which will lead you to a google doc, which then allows you to use the outline function in Google Sheets.