Unique Selling Proposition Worksheet

Unique Selling Proposition Worksheet

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A unique selling proposition (USP), or a unique selling position, is a statement that succinctly outlines how your business, product, or service is different from that of your competition. It identifies what makes your business the better choice, and why your target clients should choose you over the competition.

KEY TAKEAWAYS

  • UNDERSTAND YOUR CLIENT AND SPEAK TO THEIR PAINS.

  • DON’T DO IT BETTER THAN YOUR COMPETITORS, DO IT DIFFERENTLY.

  • FOCUS ON BENEFITS RATHER THAN FEATURES.

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