4 Steps to Creating Your Marketing Mission Statement
A marketing mission statement is essential for clarifying what your company hopes to achieve with its content, showing its purpose, who it is intended for and the value it can bring. Keep reading to learn more about how to create your own marketing mission statement for your company!
Importance of a Mission Statement
A mission statement contains valuable information about your company's culture, ethics, goals and values. Your mission statement should always align with your company’s core values, and if not, it may be very noticeable and can cause some issues.
When writing or looking at a mission statement, there are three core elements to focus on: purpose, strategy and scope, and values.
Purpose: purpose of the company
Strategy and Scope: product/services offered to customers and competencies of the company
Values: what the company stands for and expects
1. Create and Share Ideas
Creating a mission statement from your company is often a group effort–so make sure you are sharing ideas of key words you want to implement that define your company!
Establishing the true purpose of your company can come from an accumulation of ideas from all that are working there and every idea is valuable. Just because you may see your company one way does not mean everyone sees it that way.
>> Related: Use this link to learn more about our services<<
2. Establish a Formula
There are many different ways to write a marketing mission statement, but it doesn’t mean every way is right. Doing some research and finding the proper way to write a mission statement is key, but we will provide that information down below.
Typically a marketing mission statement contains who you are targeting, the type of content you are producing or delivering and the benefits you can get from it all.
Example formulas:
“Our company provides [type of content] to [target audience] to help them [benefits].
In order to enable [target audience] to [benefits], we provide [type of content].
There are other formulas you could use, just do some simple research and find one that fits your company!
3. Define Your Target Audience
Defining your company’s target audience is key for not only your mission statement, but also for your company to get anywhere. Making sure you are attracting the right audience can make or break your company.
Your mission statement is the best way to connect with your audience and show them you understand their problems and that you are going to fix them. In a recent study, it showed that 87% of prospective customers will choose a brand that correlates with their own personal values…your company could be one of them.
4. Keep it Short and Concise
No one wants to read a mission statement that takes them over a minute to get through, you are just asking to decline in customers or viewers. A typical mission statement should be about 2-3 sentences in length and be very straight forward to those reading it. By the time they are done reading, each individual should have a great understanding of who your company is and what it stands for!