Creative DSM Marketing Blog
Whether you’re here for DIY marketing tips, or to learn more about what we do as an outsourced marketing agency, you’re in the right place!
Paid Advertising: Key Elements for Success
In today's digital landscape, paid advertising has become a cornerstone for businesses aiming to maximize their online presence and reach their target audience effectively. To thrive in this competitive arena, it's crucial to understand the core elements that contribute to the success of paid advertisements. Let's delve into the essentials.
The Dynamic Duo of Videography and Photography in Marketing
In a world dominated by scrolls and swipes, the importance of visual storytelling can't be overstated. Incorporating video into your marketing, social media, and website strategies is more than a trend – it's a powerhouse move.
The Significance of an Updated Website for Business Growth
In this era of rapid technological advancements, having a website that is regularly updated is not merely a choice but a strategic imperative for sustained business growth.
Maximizing Your Online Presence: Key Elements to Look for on a Marketing Agency's Website
A well-designed and informative website is often indicative of a marketing agency's capabilities. As you explore potential partners, consider focusing on the following four key elements when perusing their websites.
The Evolution of Advertising: From Print to Digital Dominance
Throughout the last several decades, print advertising has slowly evolved into the use of digital advertising. Explore this blog as we discuss the history and types of print advertising and why the shift to digital advertising occurred.
Navigating the Digital Landscape: Web Design and Digital Marketing in Iowa
Iowa might be known for its picturesque landscapes, friendly communities, and rich agriculture, but don't let that fool you - it's also a hub for some remarkable digital innovation. The Hawkeye State is home to a thriving tech scene, where talented web designers, digital marketers, and creative minds come together to shape the digital landscape.
5 Tips for Measuring Social Media ROI: Metrics that Truly Matter
In today's digital landscape, where social media reigns supreme, measuring the return on investment (ROI) of your social media campaigns is paramount. However, amidst the sea of metrics available, it's crucial to focus on those that truly reflect the success of your efforts.
How We Increased ROAS for Our Home Improvement Client
As a home improvement business, it's important to get the most return on investment from your advertising campaigns. Our client was struggling with their Google Ads campaigns - low click-through rates and high costs. However, at Creative DSM, we were able to increase their Google Ads click-through rates by 150% while lowering costs by 15%. Our strategy was focused on improving our client's organic quality score, which helped us achieve these results.
How Creative DSM Increased Local Visitors for HVAC Client While Dropping off Junk Traffic
As a local HVAC business, it's crucial to reach the right customers in your service area. Unfortunately, our client inherited a website with an impressive daily visitor count that was not converting because the traffic was outside their service area, something we wanted to tackle. At Creative DSM, we knew we had to implement a location-focused organic content strategy to bring in more local visitors and eliminate junk and outside traffic.