Client Before After Grid

Client Before After Grid

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How well do you REALLY know your market? During our coaching sessions we will walk you through filling out this aspirational customer journey chart to help you decipher who your customer is, what they need, and how you answer that call.

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Start Marketing to Ideal Customers

Purpose:

Use this grid to really dig deeper into your customer’s needs, wants and problems that your business can solve. This is one of the first steps to identifying your benefits instead of features. By the way, if you don’t know the difference there, let’s definitely talk about your marketing message. The benefits of this product allow you to not only decipher your ideal market, it gives you a basis to get more information about your marketing message.  The more you know, the better you can do or hire. Shameless plug, we do offer coaching services where we will help you fill this out in our session.

How To Use:

In page two of this document, you will see an example using Blue Apron. We filled out their potential customer segments, pains and how Blue Apron can help solve these issues. If you have any questions, feel free to reach out!